What audience interviews tell you that analytics can't

People rarely tell you what they need. They tell you where they are struggling, and the reading is yours to do.

tbd/con update #6: early program is out, mark your calendars for 9/23 + 9/24

Some news! The early program for tbd/con is out!

The tbd/con program is out

Twenty-one sessions on Sept. 23 across information, practice, thought and the garage, then a self-organized second day.

Re:noted #3: Claiming to be a public good isn't good enough

There’s a lot of talk right now about how to make the case for journalism’s value. It’s tempting to argue from intrinsic worth, especially if your rent is paid by making such claims.

tbd/con update #5: pitching is closed, program coming in 1–2 weeks

Pitching for tbd/con is officially closed, and we're now putting the program together.

A weekend of HOPE, sorted

All 93 livestreamed talks from HOPE 26 in New York, grouped by theme, with the ones closest to our work flagged.

The engine behind the answer: our updated audit of how AI models handle Iran in Persian

Earlier this year we published on how AI models source and frame Persian-language answers about Iran. Here's how our understanding of the testing infrastructure has evolved since then.

tbd/con update #4: last call, four days left to pitch

woohoo!

Re:noted #2: We know who we’re competing against. So what do we do about it?

Initial survey results show newsroom mindsets are shifting toward service, but reliance on generic value claims still holds us back.