02
Apr
Psychological mindset cluster helps with decision making and sizing opportunities
Mindsets cluster for targeted information strategies.
7 min read
Latest
09
Mar
From function to fulfillment: A practical guide to information need models
Beyond functional to fulfillment needs.
10 min read
28
Feb
How research reviews can lead to new insights, even in challenging contexts
Research review can reveal overlooked audience insights.
7 min read
22
Feb
Confidence levels over data points: Our approach to understanding information needs
Audience research needs context, not just data.
5 min read
20
Feb
You may think you understand your readers, but there's always a disconnect (and that’s ok)
Theory of service, not just change.
3 min read